Signature Summit (The Redo): Branding & Digital Marketing; cornerstone of enterprise boom

Taking lessons from other parts of the world, Nigerians could make a unique headway of their own to strengthen the country's economy by identifying entrepreneurship as a window to shifting focus from government to the people. Having for the longer period made inputs to the instrument of government without concurrent gains, a strategic point has come to start considering and channeling efforts towards the alternative.

The Signature Summit lays fundamental procedural groundwork in that direction - to which those who attended its first edition on the 24th of February 2017, at the Cooperative Hall, Obafemi Awolowo University will attest.

Signature NG, a creative, and multimedia (visual communication) agency, upon inquiry into mystery behind enterprise failure and decline in patronage presents an intervention in the form of The Signature Summit on a score - to turn the tide.

Entrepreneurs take their feet off the pedal for reasons they would describe as ranging from limited reserve in capital, sterling ideas, to the right motivation. They however give little or no thought to the opportunities implicit in branding and digital marketing which may indeed offer solutions in surmounting faced challenges. It is note worthy that sufficient take-off funds, ideas, and motivation do not necessarily guarantee sustainable success in business, hence the need to look through new lenses.

The Signature Summit, rather than thread a familiar path; raise funds or discuss the latest 'profitable' ventures, aims at fraughting the participant with practical guidelines to marketing across several media and 'correct packaging' to ensure business ideas are efficiently translated into reality.

The redo edition of The Signature Summit with an objective to, among others, consolidate impacts made by the first edition is classified into conference and workshop sessions and set to hold Friday 24th and Saturday 25th November at Ajose Lecture Theatre, Obafemi Awolowo University, Ile Ife.

Speakers expected in attendance at the event include Author, Business Coach, Business Development Expert and strategist, Tale Alimi, Brand Strategist, Author and Digital Marketing consultant, Deola Kayode, Art Director at Fericool Studios, Ogunkunle Tunde, New Media expert and CEO of Media Panache, Timilehin Bello and the Digital PR Consultant at The Robert Taylor Media, Esther Odia.

Tickets are on sale at #1000 (individual pass), #2500 (work group of 3), and available at Syntax, A&G (Thrillhouse) & 5viers. Orders and further inquiries can be made through 08134857106 or signaturesng@yahoo.com

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